Quantity of desired output & return on investment: If you are going to get into, or continue, a digital presence for your company a staff copywriter is an investment worth making. If nothing else, they will keep your per piece cost down. Freelancers are great for odd jobs and infrequent needs, but if you…
Blogs are great fun. 10 years ago they were run by people with an interest in a topic that wanted to share their knowledge with the world. As they commercialized blogs began to turn more and more towards corporate speak. At one time every blogger had a blog, now it appears every business needs one…
A couple of weeks ago I gained a new follower on Instagram. A small, local pizza place decided to follow me. They checked a number of my boxes, so I surely followed back. Their feed led me to their website, their website sparked a conversation. I turned to my wife and said “The next time…
Tik Tok has been king of social media for at least a year now, but with the addition of paid ads some creators have begun to diversify their social media presence. Some have created YouTube Channels, others are trying to pull their fan base over to Instagram. Twitch is another platform that deserves honourable mention. …
What role does social media play in your life? It could be a sales funnel, a creative outlet, an escape from your current reality. It may even just be keeping up with the Jones’. Regardless of your reason for having a social presence knowing the reason behind why you have it could help in using…
Marketing enthusiasm, for the purposes I am using it, is a passion and a drive to understand and execute marketing principles to help both businesses and their community. From the time I finished high school the thought of helping small businesses reach their ideal clients who will receive real value from their offering has…
I recently put my marketing mind to work and have come up with a few ideas on how you can grow your listeners from a few family members and friends to a much wider audience.
My top 5 reasons to Reintroduce Old Blog Posts:
Reducing labour costs.
Bringing old content to new viewers.
Reviewing and updating old content.
Creativity towards new content ideas.Increasing Social Exposure.
Recently I came across one of my followers asking for assistance with promotional ideas for their book. Me being me, I sent a direct message with some ideas and a couple of emails. Why not take the opportunity to turn this topic into a blog post? In this particular case the author was working with…
As I looked at my Twitter Account I found some changes I could make for the better. How does your account compare?
